Founder tools
Primary slots with a startup offer, such as credits or a discount, work well in founder newsletters.
Founder & startup newsletters
Advertise in founder & startup newsletters.
Reach founders, early employees, operators and investors in the newsletters they read for advice, deals and the tools that help small teams move fast.
189newsletters in this audience
492priced options
$560median primary placement
7languages
Figures from the current catalog: newsletters with a verified public list price. Top languages: English, Spanish, Dutch, German.
Why newsletters
Founders buy what other founders recommend
Founder newsletters are written by people who have built companies, invested in them or covered them for years. Readers trust the curation, and a sponsorship borrows some of that trust.
Early-stage teams buy quickly and often choose tools before they hire specialists. A founder who learns about your product in a newsletter can sign up the same day.
The catalog covers startup news, fundraising, operations, product and leadership, from global English newsletters to local startup scenes in Europe.
What's in the catalog
Startup news, fundraising, product and operations
Topics tagged across the 189 newsletters in this audience.
Where the readers are
Prices
What placements cost here
Single-send list prices in USD for this audience. Packages and volume deals are listed separately in the catalog.
| Format | Priced options | Lowest | Median | Highest |
|---|---|---|---|---|
| Primary | 118 | $39 | $560 | $10,000 |
| Mid | 49 | $50 | $673 | $6,000 |
| Dedicated | 54 | $249 | $1,850 | $15,000 |
| Classified | 32 | $15 | $114 | $2,243 |
Formats
Which format fits which goal
Services for startups
Mid placements and classifieds reach founders looking for legal, finance or hiring help.
Investor products
Dedicated sends in investor and VC newsletters for data products and fund services.
Hiring
Classifieds in startup newsletters reach people who want to work at early-stage companies.
Plan a campaign
A simple startup newsletter campaign
Choose stage and role
Pre-seed founders, scale-up operators or investors? Filter by tags such as Startups, Founders or Venture capital.
Include a startup offer
Credits, a free tier or a discount for early-stage teams gives readers a reason to act now.
Repeat in the best fits
Buy a package of several sends in the newsletter that matches your buyer most closely.
Send one request
Give each newsletter its own UTM link and an offer code if you use one.
Who buys
Advertisers that fit this audience
Founder tools
Banking, legal, payroll and software for early-stage companies.
AI tools
Products for teams adopting AI, from copilots to model APIs.
Agencies & services
Agencies and consultancies selling to this audience.
Productivity & workflow
Collaboration, project and workflow tools.
Finance & ops software
Spend, accounting, FP&A and back-office software.
Investor & VC services
Fund administration, data rooms and services for investors.
FAQ
Frequently asked questions
How much does it cost to advertise in startup newsletters?
List prices depend on the format and the size of the audience. The table on this page shows the lowest, median and highest single-send list prices in this audience. Packages and volume deals are listed separately in the catalog.
How do I choose the right startup newsletter?
Start with the audience: who reads it, where they are and which topics it covers. Then compare formats and prices. Saving a shortlist and testing two or three newsletters with a mid or classified placement is a sensible first step.
Are founder newsletters only for software?
No. Banking, legal, hiring, coworking, events and services for startups also advertise successfully in founder newsletters.
Can I reach investors as well?
Yes. Filter by the Venture capital or Investors tags to find newsletters read by angels and VCs.
Can I book several newsletters in one go?
Yes. Add each placement to the cart, write one brief, and send one request. Each line becomes its own order with its own status and proof.
Do I pay when I send a request?
No. Requests are free. We confirm the placement and send date with each publisher before anything is charged.
Find the newsletters founders actually read.
Create a free account and filter by Founders & Startups.