Developer tools
Primary slots with a code sample or a one-line install command, repeated over several issues.
Developer & engineering newsletters
Advertise in developer & engineering newsletters.
Reach software developers, DevOps and platform engineers, data teams and security professionals in the technical newsletters they read every week.
196newsletters in this audience
501priced options
$1,099median primary placement
9languages
Figures from the current catalog: newsletters with a verified public list price. Top languages: English, German, Danish, Italian.
Why newsletters
Developers skip ads, but they read their newsletters
Developers are known for blocking ads and ignoring cold outreach. Technical newsletters are one of the few channels they choose to read, and sponsorships there are part of the content.
The best developer ads are specific: what the tool does, which language or stack it supports, and how to try it in a few minutes. Technical readers reward clarity and punish vague claims.
The catalog includes newsletters on languages and frameworks, DevOps and cloud, data engineering, security and engineering leadership.
What's in the catalog
Languages, DevOps, data, security and leadership
Topics tagged across the 196 newsletters in this audience.
Where the readers are
Prices
What placements cost here
Single-send list prices in USD for this audience. Packages and volume deals are listed separately in the catalog.
| Format | Priced options | Lowest | Median | Highest |
|---|---|---|---|---|
| Primary | 105 | $39 | $1,099 | $4,000 |
| Mid | 64 | $50 | $897 | $3,353 |
| Dedicated | 21 | $375 | $2,500 | $7,600 |
| Classified | 23 | $15 | $300 | $3,000 |
Formats
Which format fits which goal
Open source and APIs
Mid placements and classifieds that point to docs or a GitHub repository rather than a sales page.
Security products
Dedicated sends in security newsletters for reports and research, with clear technical detail.
Engineering hiring
Classifieds in developer newsletters reach engineers who are not active on job boards.
Plan a campaign
A simple developer newsletter campaign
Match the stack
Filter by tags such as Software development, DevOps & cloud or Cybersecurity.
Lead with the product
Show what it does in one sentence, and link to docs or a free tier.
Test several newsletters
Mid and classified placements across five newsletters show where the fit is.
Scale the winners
Buy primary slots or packages in the newsletters that drive sign-ups.
Who buys
Advertisers that fit this audience
Industrial & hardware
Listed by publishers as a good fit for their readers.
Dev tools
Developer platforms, SDKs, testing and observability tools.
Cloud & infrastructure
Hosting, databases and cloud services.
Construction & building products
Listed by publishers as a good fit for their readers.
Security tools
Security, identity and compliance products.
AI tools
Products for teams adopting AI, from copilots to model APIs.
FAQ
Frequently asked questions
How much does it cost to advertise in developer newsletters?
List prices depend on the format and the size of the audience. The table on this page shows the lowest, median and highest single-send list prices in this audience. Packages and volume deals are listed separately in the catalog.
How do I choose the right developer newsletter?
Start with the audience: who reads it, where they are and which topics it covers. Then compare formats and prices. Saving a shortlist and testing two or three newsletters with a mid or classified placement is a sensible first step.
What makes a good developer newsletter ad?
A specific problem, a concrete product claim, and a link to docs, a repository or a free tier. Avoid marketing jargon.
Can I reach engineering managers and CTOs?
Yes. Several newsletters focus on engineering leadership. Filter by the Executives or Leadership tags together with Software development.
Can I book several newsletters in one go?
Yes. Add each placement to the cart, write one brief, and send one request. Each line becomes its own order with its own status and proof.
Do I pay when I send a request?
No. Requests are free. We confirm the placement and send date with each publisher before anything is charged.
Find the developer newsletters your users read.
Create a free account and filter by Developer & Engineering.